About Jaglicious

Jaglicious was born from a simple idea: everyday sweetness can be more thoughtful, more flavourful, and more transparent.

We started with Khajur Gud — Date Palm Jaggery from Bengal, also written Khejur Gur, and called Nolen Gur when it comes from the season's first boil. It is a traditional Indian sweetener loved for its deep caramel-like taste and its seasonal heritage. Instead of treating it as something used only in winter sweets, we bring that flavour into products people eat every day: chocolates, cookies, jars, sachets, tea, coffee, milk, desserts and family snacks.

Our products are built around taste first. Better ingredients should not mean boring food. Jaglicious combines familiar formats with the rich sweetness of date palm jaggery — foods that feel indulgent, modern, and rooted in Indian tradition.

Why Khajur Gud?

Khajur Gud has a flavour refined sugar cannot do: warm, smoky, caramel-like, with a depth plain sugar simply does not have. It has been cherished in Eastern India for generations and is inseparable from Bengal's winter food culture.

We use it to reimagine everyday sweetness across chocolates, cookies, and sweetener formats.

We make it ourselves

We don't buy gud through a chain of middlemen. We tap our own khejur trees in Murshidabad, West Bengal, cook the sap in our own iron kadhais, and pack it under our own roof — tapper, cook, tester and brand, one operation.

Read the full story from Murshidabad →

What Makes Jaglicious Different

Our Promise

Clear labels. Better ingredients. Numbers we publish instead of adjectives we invent.

Every batch of our Khajur Gud goes to an NABL-accredited lab before it goes into a jar, and the results are on this site for anyone to read. See them here.

Jaglicious is for people who want their everyday sweet moments to feel more thoughtful — a spoon of gud in tea, a cookie in a tiffin box, a piece of dark chocolate after dinner.

Real sweetness has a story. We are here to tell it better.

A note on spelling: our packs say Khajur Gud. You will also see it written Khejur Gur, Khejur Gud or Nolen Gur — same product, same tree, different transliterations of the Bengali খেজুর গুড়.

Lab results apply to the tested Date Palm Jaggery Powder sample. Batches vary naturally.